ABM demystified: A hyper-personalised B2B marketing strategy
Account Based Marketing (ABM) has been something of a buzzword recently in the B2B space. With Mogrify currently Beta testing our own SMB-level ABM product, we thought we’d explore the topic through a little a series of blogs. What is it? How is it different? What pains can it help solve? What are the problems […]
The 6 Key B2B Tech / IT Marketing Trends for 2023
Business leaders take note! It’s possible we say this every 12 months, but where did the year go? What a year it has been! From being in the office together and actually meeting people face to face, we have also seen the world changing with some exciting new developments in B2B marketing. With that in […]
Four reasons why sales and marketing automation fails. And four tips to ensure yours doesn’t.
In our recent webinar, Why you’re right to be hesitant about sales and marketing automation, Mogrify’s Melanie and Thomas Unwin, alongside SharpSpring’s Scott Earnest identified four common reasons why automation fails – and countered these with four tips to maximise success. Why most companies fail at automation… While 96% of marketers have implemented a Marketing […]
Need to quickly pivot your marketing message? Now’s the time to get laser-focused
The ramifications of Covid-19 have been, and will be for some time, extensive. Facing a global pandemic is not something most businesses plan for. From a shift to working at home, to a fragile economy in shock, the current lockdown restrictions are taking a toll on everyone. As soon as Covid-19 started to ramp up, we […]
SharpSpring names Mogrify as first specialist B2B Platinum Partner in APAC
25 January 2021, Sydney. B2B ICT marketing specialists, Mogrify, have welcomed 2021 with open arms, and a slew of New Year successes. Earlier this month, Mogrify obtained platinum certification from SharpSpring. The global marketing automation provider’s partner program recognises agencies demonstrating an exceptional level of expertise in marketing automation and the SharpSpring platform. “This is […]
There’s more than one marketing goal – setting up effective automated sales and marketing (and why it shouldn’t cost the earth)
In the third blog in our series, There’s More than one Marketing Goal, we are taking a close look at the benefits of using an automation platform to drive sales and marketing activity. We had been planning to write about this topic for a while but in light of the current situation with staff mostly […]