Introducing Mogrify – Laura
Ever wanted to be a fly-on-the-wall of the Mogrify office? Now’s your chance. Mostly we’ve got our heads down working hard, but our new blog series – Introducing Mogrify – gives us a chance to get up from our desks, answer a few questions and share a bit about what makes us tick. Today we […]
The 5 essential questions to ask your SEO agency
Search engine optimisation (SEO) is quite the buzzword these days. At its heart, it’s about increasing your business’ presence on search engines like Google and Bing without paying for ads. Chances are you know it’s an important part of your marketing strategy and maybe you’ve engaged an agency to ‘do SEO’ for you. But! Are […]
The great myth of marketing ROI
‘What is my ROI?’ We encounter this topic a lot. Customers who have really embraced marketing, who have strong strategy and messaging, who are producing on-brand assets. They are doing everything ‘right’. After a few months, they start to wonder: ‘What is the correct amount of ROI we should be expecting? How do we measure […]
A little less (tech) conversation, a little more (helpful) action
“We love working with technical companies, they are one of Mogrify’s key customer bases. The people are smart, super passionate about what they do, and are solving business problems that many people would be completely stumped by.” “We admire information technology companies. The computer programmers, network engineers, systems analysts, solutions architects and business consultants know […]
Why strategy beats specialty: Time for a holistic marketing approach
When it comes to marketing, you might be working with multiple specialist agencies. One agency might look after your social media, another your SEO and yet another may create your content. With so many agencies on board, it quickly becomes your job to manage them all and make sure they’re executing against your internal strategy. […]
New Financial Year, new marketing strategy?
The start of the new Financial Year is to businesses what New Year is to individuals. It’s a time to reflect on the year that’s been and set some new goals. At Mogrify, we see this time as a good opportunity for companies to evaluate their marketing strategy and set themselves up for long-term success. […]