Why strategy beats specialty: Time for a holistic marketing approach
When it comes to marketing, you might be working with multiple specialist agencies. One agency might look after your social media, another your SEO and yet another may create your content. With so many agencies on board, it quickly becomes your job to manage them all and make sure they’re executing against your internal strategy. […]
New Financial Year, new marketing strategy?
The start of the new Financial Year is to businesses what New Year is to individuals. It’s a time to reflect on the year that’s been and set some new goals. At Mogrify, we see this time as a good opportunity for companies to evaluate their marketing strategy and set themselves up for long-term success. […]
Vendor marketing co-funding – our tips for IT Business Owners on how to approach it
As a business owner in the technology space, you’re almost certainly familiar with the concept of “Co-Funding” for marketing efforts. Just in case you’re not, here’s a quick summary: Your business is either selling or incorporating products from larger technology Vendors – such as Microsoft, Cisco, IBM, Veeam, Fortinet, Telstra, NBN, Google and dozens of […]
Tips for SME business leaders on creating a sales and marketing culture
A couple of years ago, research revealed that sales and marketing teams within companies were all too often not cooperative, but competitive. The survey stated that 51 per cent of marketers were dissatisfied with the level of communication between the teams and that 53 per cent of sales professionals were unhappy with marketing’s support. While […]
Which personality type is your IT business when it comes to content marketing?
As all IT business leaders and marketers know, content marketing is no longer the new kid on the block and many are doing it well – i.e. it’s helping to drive regular inbound leads. However – we’ve found that if left unchecked – and if there has never been a proper strategy put in place, […]
Tech companies, make sure you’re not making this huge marketing investment mistake
‘Those guys are all over Social Media like a cheap suit!’ We’ve all thought it or heard someone say it in relation to a competitor who ‘just seems to be everywhere’. How are they doing it? How can they afford it? Who have they hired to do it for them? Oh my god, they must […]