Vendor marketing co-funding – our tips for IT Business Owners on how to approach it
As a business owner in the technology space, you’re almost certainly familiar with the concept of “Co-Funding” for marketing efforts. Just in case you’re not, here’s a quick summary: Your business is either selling or incorporating products from larger technology Vendors – such as Microsoft, Cisco, IBM, Veeam, Fortinet, Telstra, NBN, Google and dozens of […]
Why investing in your staff will increase trust in your company
People don’t trust words, they trust actions, a fact that was proven by a recent study that revealed people trust individuals 47% more than they trust businesses. This supports our experience, when talking with Australian IT businesses, that this is an industry with a deep-rooted requirement for personal relationships when it comes to new business […]
There’s more than one marketing goal – Can having a strong marketing foundation make your business more investable?
There seems to be a general misconception when it comes to marketing that the sole purpose of it is to generate leads. Whilst this is a crucial goal for many businesses it is far from being the only outcome and purpose of marketing. In our new series, There’s More than one Marketing Goal, we will […]
The Marketing Strategy MUSTS for Australian IT businesses this financial year
It’s that time of year again. As a business owner, or as someone wearing the marketing hat in your organisation, you’re diving into your marketing plan for the new financial year and deliberating over what to include to position your business for growth. When you consider all the elements related to marketing these days—branding, messaging, […]
Mogrify’s key highlights from the past year and a look at what’s to come…
As we move into the new financial year, after all the fun number crunching is over (that was painful!), it’s a good time to sit back and reflect on the year that’s been. What have been the lows, the highs, the learnings? What could your business have done better, and what should you do more […]
Take stock of your B2B marketing strategy with our simple assessment
Staying ahead of the business competition isn’t just about having the right marketing tools in place. As the saying goes, “It’s not what you’ve got, it’s what you do with it that counts.” The ins and outs of today’s modern marketing world can be overwhelming, full of jargon and the unknown. Inbound, outbound, social, lead […]