Is a ‘lack of relevance’ at the heart of your marketing woes?
Many of the IT businesses owners and marketing leaders we meet in the B2B space have something like this to say about their marketing activity: “We’ve put so much effort in to getting our business in front of as many eyes as possible, but we’re just not getting the type of engagement we’d expect, or that […]
How one individual turned marketing on its head
Here are Mogrify we are big believers that everyone in an organisation – not just those with the right title – has a role to play in the marketing function. And when this happens, it can lead to some fantastic opportunities. In this post, we explore one such example. As an executive of Public Safety […]
How a bold business vision transformed Total Synergy
Scott Osborne, CEO of Total Synergy, recognised in 2012 that B2B technology buyer behaviour was changing. It wasn’t exactly an epiphany, the changing landscape evolved over the course of a few years until it was very clear: the way in which his company was interacting with its customers and potential leads was becoming less effective. […]
Mapping content to the B2B buyer’s journey – or the Buyer R.A.C.E.R
If you are reading this article, you probably attended one of our training sessions and are familiar with some of the ideas and examples we discuss here. If this is new to you or you need a refresher on any of the concepts learned– do get in touch! We all know that only a small […]
B2B content marketing is a team sport – get your business involved
Most successful B2B content marketers won’t be afraid to share their secret – they very rarely do it on their own! As they focus on improving, or establishing, their content marketing process they ensure they have one key ingredient in place: the buy-in and participation from the rest of their business. B2B content marketing is a […]
A content approach to talent acquisition
Here is a new perspective on content marketing that you may not have considered. One of our Directors, Melanie Unwin recently attended a talk by LinkedIn’s employment branding experts Megan Speelman and Ryan Rutledge, on how best to use content to communicate your talent brand to the market. It got her thinking about some of […]