You need a team of specialists who understand technology marketing and can apply industry best practice.
At Mogrify we understand that no two businesses are the same. Your marketing strategy should be designed to meet your goals and speak to your target audience, whether you are an ISV, MSP, Telco, Vendor, Consultant or other.
“We continue to use Mogrify. We consider them a partner. Marketing-as-a-Service helps you keep your digital brand moving forward. They write compelling content, develop amazing graphics and always look to think bigger.”
“Mogrify was a great fit for our business. Mogrify’s ‘Marketing-as-a-Service’ helps you drive business strategy forward. They are a team that will work with you and challenge the way you think about doing things for the good of your business. With Mogrify we’ll continue to think bigger, and not be afraid to push the envelope.”
“If we hadn’t been working with Mogrify, I don’t think we would have been agile enough to react so quickly to the changes that came with COVID-19. We were able to respond to everything 2020 has thrown at us.”
“With Mogrify we can make sure our content focuses on the business’ goals. Each piece of content delivered has formed part of a larger campaign in some way.”
“Before working with Mogrify our brand awareness was low and there was little knowledge of our strengths in infrastructure among Australian customers. But I interviewed someone for a role at Orion recently and when I asked if she’d seen any marketing activity her response was; ‘It’s hard to miss you guys, you’re everywhere’. That feedback really reinforces the work we’ve been doing.”
“There are not many agencies which I know of that are really thinking with you. This sets them apart. Mogrify always goes one step further for you and your business.”
“We needed to find a confident partner – one that understood Microsoft and could help us professionalise. We needed a partner that would be able to get up to speed quickly.”
“I really liked Mogrify’s way of working. Their deep-level strategic thinking sat well with me. They really knew the right way to work to get results.”
“As a result of the right B2B integrated marketing activity across multiple channels, we are receiving regular, high-quality, targeted sales leads and we can see the marketing activity has directly led to our biggest sales ever. We can also see exactly why – what the touchpoints are, what content is being engaged with, and so on.”
“Mogrify understood that we needed to narrow our market and discover what makes different sectors tick, to really discover their challenges and pain points. They asked the right questions and forced us to think seriously about the focus of our business and our ICT marketing strategy.”
“Mogrify rebranded us from an old-look to a brand that looks professional. Branding is part of a company and if you haven’t done that, one of the fundamental parts of your business is missing. Having a B2B integrated marketing partner like Mogrify is kind of like having an invoicing system, or a managed service tool – you have to have it, it’s part of your business.”
Services
Vendors
Mogrify holds strong relationships with key tech vendors globally. We understand technology product marketing and what vendors need from their partners to succeed. Several vendors, including Microsoft, refer us to their partners to fulfil their marketing function and ultimately increase sales.
Challenges for vendors:
- Ensuring partner pipelines remain busy.
- Increasing product consumption.
- Providing guidance and training to partners.
- Lack of technology product marketing understanding.
How Mogrify helps vendors:
- Technology product marketing strategy workshops.
- Define or refine your product offering with a productisation Kickstarter.
- Ongoing target market engagement through digital channels such as social media.
- Lead generation via advanced marketing automation.
ISVs (Software Vendors)
We love working with ISVs! We understand the ISV model, monetising partnerships, looking at opportunities beyond the end user and the need to appeal to vendors. We have helped create and execute numerous effective and strategic go-to-market B2B SaaS strategies for ISVs.
Challenges for ISVs:
- You’ve built a great product you love, but how do you market it?
- Limited budget so need to think smart and outside the box.
- Need to see early proof points from marketing.
How Mogrify helps ISVs:
- Define or refine your product offering with a productisation Kickstarter.
- Create a clear go-to-market B2B SaaS strategy.
- Provide specialist support to execute your strategy.
- Drive sales and increase lead generation with advanced marketing automation.
Services
Managed Services
Working with MSPs is our bread and butter! We have worked with a huge variety of MSPs so we understand their needs, pains, and how to market their solutions. What you see as a service, we see as a product – and that’s what we market. We have helped our MSPs hone in on their target market and create & execute effective IT services marketing plans.
Challenges for MSPs:
- A competitive market, becoming increasingly commoditised.
- “Services overload” creates a lack of understanding on how to market MSP solutions.
- Need to create clearly-defined packaged products.
- Working to multiple goals including lead generation and customer retention.
How Mogrify helps MSPs:
- Define or refine your product offering with a productisation Kickstarter.
- Collaborative strategy workshops to create your IT services marketing plan.
- Provide specialist support to execute your strategy.
- Drive sales and increase lead generation with advanced marketing automation.
Consultancies
We understand digital transformation in all its guises and we know how to create an effective marketing plan for a technology company. We help consultancies shape services into marketable products targeting specific buyer personas. We use our productisation expertise to create easy-to-buy, off-the-shelf consulting packages that address customer pains or opportunities.
Challenges for consultancies:
- Constantly competing with the big four consultancies.
- Difficult to articulate the offering.
- Hard to sell a service and find a Unique Selling Proposition (USP).
- Inexperience in creating a marketing plan for a technology company.
How Mogrify helps consultancies:
- Define or refine your product offering with a productisation Kickstarter.
- Define your goals and plan an effective, tailored strategy with a Strategic Kickstarter.
- Refresh, update or create clear branding and messaging to target your buyer personas.
- Provide specialist support to execute your strategy.
- Drive sales and increase lead generation with advanced marketing automation
Telcos
We know how competitive the telco space is and that your competitors are also often your customers or partners. It’s a complicated market, which can be low margin so you need to prioritise your activity. There’s no one-size-fits-all with telcos – so you need a strategy for each of your core target markets.
Challenges for Telcos:
- Low margins on retail side, very commoditised.
- How do you identify a point of difference?
- Who are the decision makers and how do you reach them?
- Lack of understanding / experience in creating an ICT marketing strategy.
How Mogrify helps Telcos:
- Define your goals and plan an effective, tailored Telco marketing strategy with a Strategic B2B or B2C Kickstarter.
- Refresh, update or create clear branding and messaging to target your buyer personas.
- Provide specialist support to execute your strategy.
- Drive sales and increase lead generation with advanced marketing automations.
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Check out our blog series, “There’s more than one marketing goal” to see how we help achieve customer goals.
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YOUR BOLT ON
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We have a team of marketing specialists ready to plug into your businesses. We deliver a holistic, integrated and scalable marketing solutions covering the full suite of marketing specialisms.
Some specialisms we provide as part of your integrated solution are:
A beautifully designed website, targeting each stage of the buyer RACER, with clear messaging and calls to action.
A nurtured and engaged professional social media network made up of your specific buyer personas.
Search engine marketing including optimised web copy and content to ensure you elevate organic traffic, deliver targeted digital advertising and never miss an opportunity.
Your customer success stories bought to life, through written and visual tailored for your buyer personas.
Targeted and thoughtful telemarketing campaigns designed to reach your target market and convert prospects to customers.
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